FFF Rebrand

Company branding

FFF Enterprises is the nation’s leading supplier of critical-care biopharmaceuticals, plasma products (including albumin, intravenous immune globulin and coagulation products) and vaccines. Partners include the largest and most influential GPOs, serving over 80 percent of U.S. hospitals and supplying the nation’s leading non-acute care sites. FFF was looking for a brand that would exemplify their tagline, Helping Healthcare Care, while also supporting a professional and stoic brand voice.

Team

Sandi Harrison
Brand Manager

Nick Munguia
Graphic Designer

Project Timeline

6 Months

Software

  • Illustrator
  • InDesign
  • Photoshop

My Contributions

  • Company branding

End results

Branding specs

Midnight Blue HEX: #003159 RGB: 0 / 49 / 89 CMYK: 100 / 84 / 38 / 31
FFF Blue HEX: #0064A1 RGB: 0 / 100 / 161 CMYK: 94 / 62 / 11 / 1
Legacy Blue HEX: #51B8FF RGB: 81 / 184 / 255 CMYK: 56 / 16 / 0 / 0
Dark Grey HEX: #666766 RGB: 102 / 103 / 102 CMYK: 60 / 51 / 51 / 20
Brochure Grey HEX: #8C8D82 RGB: 140 / 141 / 130 CMYK: 47 / 37 / 47 / 5
Light Grey HEX: #B0B3B2 RGB: 176 / 179 / 178 CMYK: 32 / 24 / 26 / 0
Ultra Light Grey HEX: #E4E4E4 RGB: 228 / 228 / 228 CMYK: 9 / 7 / 7 / 0
Color Palette
Color distro
Color gradients
typographical treatment

Photo Treatment
A series of sharp, geometric patterns were created to represent the scientific approach to FFF’s medicinal practice
Furthermore, a rounded concentric circle design was meant to represent where hardline science and human connection intersect to foster ideal customer care.