Company branding
Certified Group is a conglomerate of five brands committed to partnering with customers to deliver innovative scientific solutions and expertise – So The World Can Trust In What It Consumes™. They own a network of 30+ North American and European laboratories servicing the food & beverage, dietary supplements, cosmetics, OTC, tobacco/nicotine, cannabis, and hemp industries.
The company suffered from a lack of a cohesive and professional brand standard which did not adequately reflect their million dollar status or inspire trust in their client base, so we decided on the branding standards below to showcase newfound professionalism.
Team
Nishat Jones
Chief Marketing Officer
John Baker
Technical Writer
Nick Munguia
Graphic Designer + Animation Specialist
Project Timeline
6 Months
Software
- Illustrator
- InDesign
- Photoshop
My Contributions
- Company branding
Branding specs
CMYK 100, 83, 20, 5
RGB 26, 70, 132
HEX #1a4684
Pantone 105-8C
CMYK 70, 15, 0, 0
RGB 41, 170, 226
HEX #29aae2
Pantone 112-13C
CMYK 0, 0, 0, 90
RGB 65, 64, 66
HEX #414042
Pantone 179-14C
CMYK 0, 0, 0, 50
RGB 147, 149, 152
HEX 939598
Pantone 172-5C
CMYK 0, 0, 0, 10
RGB 230, 231, 232
HEX e6e7e8
Pantone 179-2C
CMYK 100, 83, 20, 5
RGB 26, 70, 132
HEX #1a4684
Pantone 105-8C
CMYK 0, 100, 59, 46
RGB 146, 0, 45
HEX #92002d
Pantone 61-16C
CMYK 0, 0, 0, 73
RGB 103, 104, 107
HEX #67686b
Pantone 179-11C
BEFORE REDESIGN
end results
