2020 NAHREP Top 250 Latino Agents + Latino Mortgage Originators

Branding Design, Infographic Design, Layout

In an effort to recognize Latine excellence in Real Estate, NAHREP releases an annual list of top producing Latine agents and mortgage originators from across the United States. Every year, NAHREP’s in-house marketing team is tasked with creating this annual report to recognize the award recipients in full. This project called for a layout overhaul to accomodate for a growing number of nominees and regional accessory lists. The result was a dynamic file with room to grow: each page spread accommodating 50 recipients and each accessory list layout accommodating up to 100 recipients.

Team

Meghan Lucero
Marketing Manager

Andrea “Nick” Munguia
Jr. Graphic Designer

Project Timeline

5 Months

Software

  • Illustrator
  • InDesign
  • Photoshop
  • After Effects

My Contributions

  • Report branding
  • Report Infographic Design
  • Report Layout

Report LAYOUT AND DESIGN

Pantone 540c
RGB: 18 / 40 / 76
CMYK: 100 / 53 / 0 / 65
HEX: 003057
Pantone 526c
RGB: 115 / 48 / 138
CMYK: 66 / 100 / 0 / 0
HEX: 73308a
Pantone 165c
RGB: 255 / 103 / 29
CMYK: 0 / 68 / 96 / 0
HEX: ff671d
Pantone 472c
RGB: 230 / 158 / 108
CMYK: 0 / 40 / 54 / 1
HEX: e69e6c

Color Palette

Agents
Mortgage Originators

Color Palette Distribution

Typographical Treatment
Pattern and Infographic design
Photo Treatment

Photos and graphics were treated and designed to fit neatly within the 3-column grid of the report

Report LAYOUT AND DESIGN

Both the Mortgage Originators and Agents Award reports would sport the same design style with inverted palette distribution as to ensure a cohesive brand. The reports themselves were designed a 3-column grid as to ensure a maximum of 50 names per page with ample breathing room.

Above is a sample of how the main report, the accessory lists, and the infographics were arranged within the report.

REWARD BRANDING

The certificates and letters provided to all Top 250 recipients

Social Media

The social media posts used to advertise the Top 250 timeline and its’ release