2019 NAHREP at L’ATTITUDE

Event Branding and Wayfinding

NAHREP at L’ATTITUDE brings together the most influential voices in real estate, finance, and business to explore the forces shaping the Latino marketplace. This event delivers world-class content with a clear focus on leadership, economic mobility, and the opportunities emerging across housing and wealth creation.

2019’s event took place in San Diego at the Hyatt Regional and required wayfinding that would both match the tranquil atmosphere and excite guests. The result took inspiration from light refracting on the ocean surface.

Team

Meghan Lucero, Marketing Manager

Nick Munguia,
Jr. Graphic Designer

Tyler McElmury,
Jr. Graphic Designer

Shelby Buska,
Jr. Graphic Designer

Project Timeline

3 Weeks

Software

  • Illustrator
  • Photoshop
  • After Effects
  • Audition

My Contributions

  • Infographic design
  • Character design
  • Character rigging
  • Motion Design and Animation
  • Social media content design
  • Video editing
  • Voice Over

EVENT design

The event palette was intended to invoke a bold yet professional atmosphere, while the patterns were abstracted representations of water and light. Our photo treatment choices were meant to call attention to either the content of the poster or the presenter’s face, depending on the purpose of the collateral piece.

Pantone 2767c RGB: 18 / 40 / 76 CMYK: 100 / 87 / 42 / 41 HEX: 12284c
Pantone 7691c RGB: 0 / 96 / 152 CMYK: 100 / 62 / 18 / 3 HEX: 006098
Pantone 164c RGB: 255 / 127 / 64 CMYK: 0 / 63 / 78 / 0 HEX: ff7f40
Pantone 7465c RGB: 63 / 190 / 172 CMYK: 68 / 0 / 40 / 0 HEX: 6b1b69
Color Palette
Gradient Options
Color Distribution Options
Patterns
Photo Treatment

WAYFINDING

Print Signage
Digital Signage
Powerpoint Design

EVENT PHOTOS

social media and web design

Motion design

Advertisement for the following year’s NAHREP at L’ATTITUDE can be found below